Conversion of
Digital Data Units

Welcome to our free Data Unit Conversion tool, where you can easily convert Digital Data Size and Data Transfer Rate between different units using our calculators.


What is Digital Data?

Digital data refers to information that is stored and processed in a digital format, typically represented as binary code, which consists of combinations of the digits 0 and 1. This binary code is the fundamental language of computers and digital devices.

In digital form, data can represent various types of information, such as text, numbers, images, audio, and video. Each piece of data is broken down into discrete units called bits, and a collection of bits forms bytes. The arrangement and interpretation of these bits determine the meaning of the data.

Digital data can be easily manipulated, transmitted, and stored by electronic devices, making it a central aspect of modern computing and communication systems. Examples of digital data sources include documents stored on a computer, photos taken with a digital camera, music files, and videos streamed online. The opposite of digital data is analog data, which is represented in a continuous, non-discrete form.

How Digital Data is measured?

Digital data is measured in terms of bits and bytes. Bit,Nibble and Byte are the fundamental digital data units. The larger units, multiples of bits and bytes, are further categorized as Binary and Decimal units.

Units of Digital Information - Info graphics

Decimal units are defined by SI(International System of Units), use Metric prefixes such as kilo, mega etc. Decimal units are multiples of 1000.

Binary units are comparatively newer, defined by IEC(International Electro technical Commission), prefixed with kibi, mebi etc. evaluated as multiples of 1024. You can find further details on each units below.

Regional differences on the Data Unit usage

Regional differences in data unit usage can vary based on factors such as historical conventions, regulatory frameworks, and technological advancements. Here is an overview of data unit usage in the United States, the United Kingdom, and the rest of the world.

  • United States (US)

    In the United States, the most commonly used data unit is the gigabyte (GB), which is often used to measure storage capacity for digital devices like smartphones, computers, and hard drives. Internet service providers typically advertise their broadband plans in terms of download and upload speeds, usually measured in megabits per second (Mbps) or gigabits per second (Gbps). However, when it comes to tracking data usage, internet service providers and mobile carriers often refer to data consumption in terms of gigabytes or terabytes (TB). For example, mobile data plans may offer a certain amount of data per month, such as 5GB or 10GB.

  • United Kingdom (UK)

    The United Kingdom generally follows similar data unit usage patterns as the United States. The gigabyte (GB) is the most common unit for measuring storage capacity and data usage. Internet service providers in the UK also advertise their broadband plans in terms of download and upload speeds, usually in megabits per second (Mbps) or gigabits per second (Gbps). Mobile data plans in the UK are typically measured in gigabytes (GB) as well.

  • Rest of the world

    In the rest of the world, including countries outside the US and UK, data unit usage can vary to some extent. The International System of Units (SI) recommends using base-10 prefixes for decimal multiples of a unit. However, historically, binary prefixes have been used in the context of data storage and data transmission. For instance, the binary prefix "gibi" (Gi) represents 2^30 (1,073,741,824) bytes, while the decimal prefix "giga" (GB) represents 10^9 (1,000,000,000) bytes.

It's important to note that there can be some variations and regional preferences in data units, especially when it comes to data transfer rates, where units like kilobits per second (Kbps), megabits per second (Mbps), and gigabits per second (Gbps) are commonly used. Nonetheless, the fundamental data units remain the same.

What is Data Unit Conversion?

Data unit conversion refers to the process of converting one unit of data to another unit of data. It is a common task in computer science and information technology, where different data units are used to measure the amount of data stored or transmitted. Some common data units include bits, bytes, kilobytes, megabytes, gigabytes, and terabytes.

Converting data units can be useful for a variety of purposes, such as estimating file sizes, measuring network speeds, and optimizing data storage. The process of conversion involves multiplying or dividing the value of the original data unit by a conversion factor, which is based on the relationship between the two units being converted.

Understanding how to convert data units is an essential skill in computer science and information technology, and can be learned through practice and familiarity with common conversion factors.

At, you can access a wide range of tools to convert between different data storage and transfer units. Additionally, it offers a convenient Conversion Table Generator, allowing you to convert a list/range of values from one data unit to another.

Digital Data Storage Measurement Units in Order : Smallest to Largest

Bit (b) is the smallest unit to measure digital data, whereas Byte is commonly used as the smallest addressable unit of storage in many computer systems. A Nibble can be formed by grouping 4 bits, can have up to 16 values.

Basic Units
Bit (b)
0 or 1 (Basic Unit)
1 Nibble = 4 Bits
Byte (B)
1 Byte = 8 Bits
Decimal (SI Standard) Data Units
Bit UnitsByte Units
Kilobit (kbit)
1 Kilobit = 103 or 1000 Bits
Kilobyte (kB)
1 Kilobyte = 103 or 1000 Bytes
Megabit (Mbit)
1 Megabit = 106 or 10002 Bits
Megabyte (MB)
1 Megabyte = 106 or 10002 Bytes
Gigabit (Gbit)
1 Gigabit = 109 or 10003 Bits
Gigabyte (GB)
1 Gigabyte = 109 or 10003 Bytes
Terabit (Tbit)
1 Terabit = 1012 or 10004 Bits
Terabyte (TB)
1 Terabyte = 1012 or 10004 Bytes
Petabit (Pbit)
1 Petabit = 1015 or 10005 Bits
Petabyte (PB)
1 Petabyte = 1015 or 10005 Bytes
Exabit (Ebit)
1 Exabit = 1018 or 10006 Bits
Exabyte (EB)
1 Exabyte = 1018 or 10006 Bytes
Zettabit (Zbit)
1 Zettabit = 1021 or 10007 Bits
Zettabyte (ZB)
1 Zettabyte = 1021 or 10007 Bytes
Yottabit (Ybit)
1 Yottabit = 1024 or 10008 Bits
Yottabyte (YB)
1 Yottabyte = 1024 or 10008 Bytes
Binary (IEC Standard) Data Unit
Bit UnitsByte Units
Kibibit (Kibit)
1 Kibibit = 210 or 1024 Bits
Kibibyte (KiB)
1 Kibibyte = 210 or 1024 Bytes
Mebibit (Mibit)
1 Mebibit = 220 or 10242 Bits
Mebibyte (MiB)
1 Mebibyte = 220 or 10242 Bytes
Gibibit (Gibit)
1 Gibibit = 230 or 10243 Bits
Gibibyte (GiB)
1 Gibibyte = 230 or 10243 Bytes
Tebibit (Tibit)
1 Tebibit = 240 or 10244 Bits
Tebibyte (TiB)
1 Tebibyte = 240 or 10244 Bytes
Pebibit (Pibit)
1 Pebibit = 250 or 10245 Bits
Pebibyte (PiB)
1 Pebibyte = 250 or 10245 Bytes
Exbibit (Eibit)
1 Exbibit = 260 or 10246 Bits
Exbibyte (EiB)
1 Exbibyte = 260 or 10246 Bytes
Zebibit (Zibit)
1 Zebibit = 270 or 10247 Bits
Zebibyte (ZiB)
1 Zebibyte = 270 or 10247 Bytes
Yobibit (Yibit)
1 Yobibit = 280 or 10248 Bits
Yobibyte (YiB)
1 Yobibyte = 280 or 10248 Bytes

Comparison between Decimal (SI Standard) and Binary (IEC Standard) units.

Bit Units

Decimal Unit Equivalent in Bits Binary Unit Equivalent in Bits
Kilobit 1,000 Kibibit1,024
Megabit 1,000,000 Mebibit1,048,576
Gigabit 1,000,000,000 Gibibit1,073,741,824
Terabit 1,000,000,000,000 Tebibit1,099,511,627,776
Petabit 1,000,000,000,000,000 Pebibit1,125,899,906,842,624
Exabit 1,000,000,000,000,000,000 Exbibit1,152,921,504,606,846,976
Zettabit1,000,000,000,000,000,000,000 Zebibit1,180,591,620,717,411,303,424
Yottabit1,000,000,000,000,000,000,000,000 Yobibit1,208,925,819,614,629,174,706,176

Byte Units

Decimal Unit Equivalent in Bytes Binary Unit Equivalent in Bytes
Kilobyte 1,000 Kibibyte1,024
Megabyte 1,000,000 Mebibyte1,048,576
Gigabyte 1,000,000,000 Gibibyte1,073,741,824
Terabyte 1,000,000,000,000 Tebibyte1,099,511,627,776
Petabyte 1,000,000,000,000,000 Pebibyte1,125,899,906,842,624
Exabyte 1,000,000,000,000,000,000 Exbibyte1,152,921,504,606,846,976
Zettabyte1,000,000,000,000,000,000,000 Zebibyte1,180,591,620,717,411,303,424

Relationship between different Data Measurement Units

Following are the popular Digital Data Units defined by International Electro technical Commission(IEC) and International System of Units(SI). All the conversion logic used in this website align with these standards.

Comparison between IEC and SI data unit standards.

Each Decimal unit (kb, kB, Mb, MB, Gb, GB, Tb, TB, Pb, PB, Eb, EB, Zb, ZB, Yb, YB) is 1000 times larger than its preceding unit, whereas each Binary unit(Kibit, KiB, Mibit, MiB, Gibit, GiB, Tibit, TiB, Pibit, PiB, Eibit, EiB, Zibit, ZiB, Yibit, YiB) is 1024 times larger than the preceding unit. Below table represents how these units are related to each other.